In 2024, this fruit will dethrone the apple and all the others: can you guess which one?

In 2024, fruit consumption in France reveals a major surprise: a well-known fruit overtakes the apple, long unbeatable, to become the favorite of the French. This fruit, easy to eat, economical and available all year round, has conquered our shopping baskets. With 750,000 tonnes consumed this year, its success is undeniable. Why do the French love it so much? Practicality, immediate pleasure and accessibility: these are the keys to its rise. Find out which fruit took first place and why it is so popular.

With 11.5 kg consumed per capita in 2024, the banana has established itself as the favorite fruit of the French, dethroning the apple. Why such success? Simple to peel and ready to eat, the banana seduces with its practicality. According to a Kantar study, its accessibility also plays a key role: its price, often less than €1.99 per kilo, remains attractive even in a context of inflation. “It’s easier to eat, easier to open“, confides a passerby interviewed on the 1 p.m. news. This fruit perfectly meets the search for immediate and effortless pleasure, while offering an economical solution for families.

In the ranking of the most consumed fruits in France, the apple drops to second place, followed by the orange. While these two fruits remain popular, they often require a little more preparation, which makes them less practical on a daily basis. On the other hand, the banana, with its natural sweetness and its “natural” packaging, meets the needs of modern consumers: fast, healthy and always available. In addition, its individual format makes it a perfect ally for daytime breaks or children’s snacks. In 2024, it embodies the ideal fruit for on-the-go consumption, confirming its status as a star of French stalls.