An encouraging trend has emerged in recent weeks: producer prices are falling to their lowest level since January 2021. This is important because this price factor indicates how inflation will develop in the coming months and how much companies are paying to produce their products.

Because retailers are exerting increasing pressure, many manufacturers are passing the favorable situation on to consumers.

Starting next Monday, Aldi Süd will be reducing many everyday products.

  • The price for the 200 ml tube of Aldi own-brand mustard has fallen from 0.79 euros to 0.49 euros. This corresponds to a saving of 37 percent.
  • The 335 g pack of the English muffin the “Goldbähren” brand will then cost 79 cents instead of the previous 99 cents, which means a price reduction of 20 percent.
  • Also for wine lover There is good news as the price of a 0.75 liter bottle of Pinot Blanc QbA has dropped from €2.99 to €2.49. Makes a saving of 16 percent.
  • Both Organic Mini Ham Crackers the price will be reduced from 4.49 euros to 3.99 euros. Consumers save 11 percent.
  • The price for the 100-gram pack of organic farmer’s ham has fallen from EUR 2.99 to EUR 2.89. Households save ten cents or three percent on the current value.

The development is particularly important for consumers. Aldi is considered an important price giver. If prices fall here, competitors will automatically follow suit.

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These products are now cheaper in the supermarket

At Lidl, Kaufland, Aldi Süd, Aldi Nord and Norma, customers can now find lower prices for frozen food, household goods and cleaning products. The greatest potential for savings lies with grocers’ own brands.

Specifically, discounters and supermarkets have reduced prices in several product categories since the beginning of the week.

Affected are, for example

  • Dishwashing concentrate (from 1.15 euros now 95 cents),
  • Kalk-Tabs (from 3.45 euros now 3.25 euros),
  • dishwasher detergent (from 3.15 euros now 2.95 euros),
  • drain cleaner (from 1.49 euros now 1.25 euros),
  • Glasreiniger (from 1.25 euros now 95 cents) or
  • laundry detergent Caps (from 4.95 euros now 4.45 euros).

At the same time, Aldi Süd reduced the prices for

  • Swimming towels (from 1.15 euros to 95 cents),
  • wet Toilet paper (from 1.35 euros to 1.25 euros),
  • handkerchiefs (from 2.85 euros to 2.75 euros),
  • household rolls now cost 2.75 euros (before 2.85 euros).

Discounter giant Norma, on the other hand, is also cutting back on frozen meals.

So the discounter offers different frozen pizzas regular for 3.69 euros instead of the previous 3.59 euros. Alaska-Seelachsfilet is available for 5.99 euros instead of the previous 6.49 euros.

Is there now a price reversal in the supermarket?


The price radar from FOCUS online repeatedly finds price reductions in rows. Aldi Süd and Aldi Nord have reduced the prices for cheese, butter, sausage, grilled meat and grilled cheese. Coffee prices also fell.

Rewe and Edeka partially lowered the prices for cheaper own-brand frozen herbs and detergents. Overall, however, the situation remains dynamic and tense. The background to this is the further rise in raw material, transport, energy, production and personnel costs. Accordingly, many manufacturers have demanded price increases in the negotiations.

“Companies have already passed on a large part of their increased costs to customers, while demand has decreased at the same time,” reports Ifo economic chief Timo Wollmershäuser. According to economists, people in Germany can no longer hope for a thorough easing of prices.

Leading economic research institutes, for example, expect an inflation rate of 6.0 percent on average for the year. In 2022, consumer prices had increased by 6.9 percent.


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